Assortment bottlenecks
Companies often struggle to keep the full assortment live properly with top retailers. Discontinued items stay active too long, while new SKUs are not added quickly enough.
Key Info and Opportunities
A strategic partnership focused on the future of eCommerce.
Grow eCommerce helps companies build both short-term and long-term success through sales strategy, retailer operations, automation, account management, content optimization, customer service, and measurable eCommerce execution.
17+
years industry experience in North America sales and distribution
40+
team members built in two Cebu offices
80
people added in the first year of the third Cebu office
Industry Background
Built from hands-on North American sales and distribution experience.
Brock Bogenschutz brings deep experience across B2B sales strategy, direct import, eCommerce, sourcing, product development, quality control, IT infrastructure, EDI, automation, fulfillment strategy, outsource management, and accounting.
17+
years industry experience in North America sales and distribution
40+
team members built in two Cebu offices
80
people added in the first year of the third Cebu office
Specialized Categories
Product categories GEC understands.
The presentation focuses heavily on home, furniture, decor, lighting, plumbing, outdoor, and adjacent product categories that require accurate content, images, attributes, inventory, and retailer-specific setup.
Appliances
Art Work & Paintings
Bedding
Electric Fireplaces
Fountains
Furniture
Outdoor Products
Home Decor
Lighting
Plumbing
Stone, glass, copper, and stainless sinks
Bathroom vanities and kitchen or bathroom faucets
What It Takes
To lead in eCommerce, operations must move fast and stay measurable.
The presentation emphasizes deep stock positions, enhanced content, accurate inventory, rapid information flow, automation, measured improvement, and unique product content by retailer.
1
Top selling items in stock with deep quantities, at least 2-3 months out minimum.
2
Monthly meetings with top accounts and proper promotion management.
3
Enhanced product information with keywords and a large variety of images.
4
Accurate inventory counts and fast information backed by factual data.
5
Automation, open-minded change, and RCI measured against internal performance.
6
Fresh, unique content for each retailer so top accounts do not receive the same product details as their competitors.
The Problem
Most eCommerce problems come from bottlenecks, slow processes, and retailer complexity.
eCommerce pace
Many companies are used to older B2B processes and cannot keep up with the speed, detail, and accountability required in eCommerce.
Omnichannel complexity
Each retailer is unique. The best strategy, content, process, and account rhythm can be different for every customer.
One person is not enough
A single sales manager or a small internal team can struggle to juggle every retailer requirement, portal, metric, promotion, and customer need.
The Solution
An eCommerce service partner with team depth, retailer knowledge, and repeatable processes.
Scalable eCommerce department
GEC operates as a service partner with a deeper bench of eCommerce experience than one hire can provide, with lower costs and higher efficiency.
Sales account support
Set up new accounts, support established partnerships, and assign teams that understand each retailer and can take the account to the next level.
Automation and process maps
Reduce errors and lag time from older retail workflows through automation, reliable scripting, and process maps that are constantly improved.
Fast customer response
Customer service, account questions, and retailer requests are handled with fast acknowledgement and follow-through.
Strong Points
Experience, relationships, analytics, and organized execution.
Experience and relationships with buyers, management, operations, and staff from top online retailers.
Clear goals, fast action, and a focus on measurable results.
Strong analytical skills and efficient processes that work.
Organized content and image workflows so accounts can move quickly.
Process maps that improve the system when something goes wrong.
Grow eCommerce Services
Dedicated account, vendor, accounting, and customer service support.
Sales Account Managers for top accounts or multiple accounts that need special attention.
Vendor Managers who work directly with the wholesale company or factory to keep plans on track.
Accounting support specializing in eCommerce AR, AP, aging, fee management, and credit memos.
Customer service by phone, email, live chat, and platinum service lines for special accounts.
Extended coverage schedules, with 24/7 service possible when the operation requires it.
RCI Optimization Checklist
Rapid Continuous Improvements across operations, content, pricing, orders, and account health.
Operations
Monitor EDI and assist efficient setup
Fulfillment speed, labels, automation, and process improvements
Inventory flow and inventory feed optimization
Omnichannel account support
Warehouse and shipping communication
Catalog & Content
Attribute optimization
Content optimization and updates
Image organization, optimization, and monitoring
UPC management and creation
Product review management
Commercial Growth
Contract overview and direct import opportunities
Pricing structures and pricing updates
MAP policy planning and enforcement
Promotional calendar management
Forecasting assistance and budget/P&L review
Account Health
Missed customer opportunities
New customer setup
PO updates and A-Z order processing
Returns monitoring
Customer service questions answered instantly
Daily Account Management
Account managers keep retailers, content, metrics, and promotions moving.
The presentation defines account management as a daily operating rhythm across retailer communication, accounting coordination, product uploads, optimization, promotions, metrics, fill rate, backorders, pricing, and logs.
Senior Account Managers handle large accounts, mentor junior managers, and own assigned online retailers.
Answer account questions quickly and confirm receipt while the team works on the answer.
Meet with accounting managers to stay on top of aging.
Work with the team to upload product content and new products.
Optimize bullet points, descriptions, content improvements, and updates.
Create unique content for top-selling items with top retailers.
Manage promotions by reviewing turns, inventory on the water, overstock items, and top sellers.
Monitor portal metrics regularly to keep account relationships strong.
Help departments stay on top of fill rate, backorders, pricing, customer logs, and MAP monitoring.
eCommerce Accounting
GEC stays on top of aging, collections, AP departments, fee management, EDI cleanup, promotion events, credit memos, and returns coordination. The goal is to keep the financial process clean before issues snowball.
eCommerce Strategy
GEC works with partners to grow sales by optimizing current accounts first, setting clear goals by product line and top products, supporting same-day shipping operations, building omnichannel strategy, and creating a promotional calendar.
What GEC is looking for
A strategic long-term partner that values data, automation, efficiency, and shared wins.
eCommerce is where companies need to invest for the future. GEC helps partners build a strategy, foundation, and operating system designed for measurable results and ROI.
Build a StrategyA strategic long-term partner.
A win-win relationship for all parties involved.
A company with fantastic product in stock all the time.
Top 30% SKUs in stock 100% of the year.
A team that values data, live reporting, automation, EDI, and efficiency.
Honest people who enjoy working as true partners and celebrating wins together.
Build for measurable growth
You're thinking of every way you can grow your business...
You know eCommerce is where you need to invest for the future, there's no question about that but how do you do it strategically for the best results & ROI?
Reps, Outsourcing, IT Infrastructure & Automation... Yes to all or not sure what is the right strategy? We can help you build a solid eCommerce strategy with a foundation that will last and bring in measurable results.